Parents often have a lot of questions pop up in their minds when it comes to clothing for their kids. Comfort, trend, fashion, colors and fabrics are the most common concerns they have when they shop for their kids. This blog attempts to address these concerns raised by parents while talking about how clothes are designed at Cub McPaws keeping in mind the needs of kids.
We spoke to the Head of Design, Susan at Cub McPaws. So, let’s hear from the fashion expert herself.
How would you describe kids fashion at Cub McPaws?
An apparel which is both comfortable and trendy, one which not just looks great on kids but also makes it convenient for them to move around wearing it. We also get adult fashion down to kids but we don’t want to restrict ourselves only to that. We want to capture and retain the cuteness and innocence of the children even in the clothes that they wear. We do this through our unique prints and bright colorful fabrics.
How is kids fashion at Cub McPaws different from other kids fashion brands?
Cub McPaws focuses on providing comfortable clothing which has trend and fashion at its core. Clothes are designed keeping in mind the likes and dislikes of kids. Through our apparels, we attempt to bring out the elements of fun, learning and creativity in kids. A lot goes into selecting the right fabrics, colors and prints for kids.
How does Cub McPaws stay up-to-date with the trends in fashion for kids?
There are various blogs and trend websites that we go through to be updated with the trends around the world. We do a thorough groundwork by checking the market. We do get adult fashion down to the kids, but we twerk it, keeping in mind the taste of the kids. Of course, competition is also one of the places where we look out to see what’s trending…. Now that’s a secret…. shhhh!
How do you get ideas for designing apparels for kids at Cub McPaws?
In addition to looking at what’s trending, we look out for forecasts of what’s going to be in trend in the days to come. We also look at our surroundings for inspiration. We go an extra mile by engaging with our customers. Their feedback is extremely valuable to us. We make sure to consider their opinions and put them into execution. This helps us look at the broader picture. International market is also a major inspiration to come up with something that is unique to the Indian market. Also, our kids are great at giving out creative ideas unintentionally. They are also our best critics.
How are the colors, fabrics and patterns used at Cub McPaws?
We go for bright colors. We would also like to incorporate bright neon colors, pastels and monotones. Our main focus is on cotton and organic when it comes to fabrics. Patterns keep changing from season to season. We don’t want to restrict ourselves to cute frill patterns for girls and peter pan collars for boys; we want to create a separate space for kids’ fashion by exploring the adult space, internet, market and competition with more detailing.
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Do you know about the Cub McPaws app for Kids?
If no, click on the link to find out!
What is the most unique fashion range at Cub McPaws?
We don’t have just one unique fashion. We have three! Augmented Reality gaming t-shirts collection, India t-shirts collection and organic t-shirts collection!
Kids can play games wearing our AR t-shirts. They need to download the Cub McPaws app and they are all set to have a fun time. The print on the entire range of India t-shirts is one of a kind as we have tried to capture all the flavours of India in them.
How is the organic fashion collection at Cub McPaws different from the other kids fashion brands?
The fabrics and the colors on the prints are chemical free. The colors used are vibrant, not the good old plain dull colors like off-white or brown. There’s a thought process behind the prints that come on the t-shirts. The prints are nature centric, inspirational or carry Earthy quotes unlike the other organic tops which are otherwise plain or have a small simple print on it.
What does Cub McPaws want kids & parents to feel when kids wear clothes from this brand?
Comfortable, trendy and fashionable. Comfort comes first for us. We take utmost care in selecting the right fabrics for kids. 95% of our collection is made up of 100% cotton. In coming up with trendy and fashionable outfits, we focus on silhouette, colors and techniques. We always try to come up with prints that are exclusive and new in the market, something that’s never seen before. We pay special attention to the color choices we make. We avoid gaudy and dull colors. Our colors in fact are bright and pleasant and will bring an instant smile on your face.
What factors should parents look out for while shopping for their kids?
Comfort and quality. Comfort includes silhouette, fabrics and safety. The apparel should not be too tight or too loose as it will make it difficult for kids to move around comfortably. Also, India being majorly a tropical country, the climate here is very hot. Kids sweat a lot. Any man-made fabric like polyester is non breathable for the skin causing discomfort to the kids.
The festive wear and party wear have embellishments like embroidery, beads, lace and mesh which are hard and rough and can scratch the skin hurting the kids. If the finishing of the apparel isn’t good, there are chances of rashes. To avoid all these problems, it is important that apparels undergo a fusing process. Apparels at Cub McPaws undergo this process so that kids would love to snuggle in our outfits.
For safety, avoid making kids wear dupattas as there are chances of it choking the neck if kids playfully try tightening it. Kids can also land up tying the dupatta around their wrists and if it gets too tight, it could lead to clotting of the blood.
How would the future of fashion for kids be?
Fashion for kids is going to get much trendier in the years to come. Kids keep exploring the internet and use social media giving them an exposure to celebrities. They have their own style icons and demand designs and patterns based on their favorite celebrities’ fashion lifestyle and also their own choices.